I started my career as a banking lawyer. After that, I worked many years as a copywriter and creative director for various advertising agencies.
Since 1998 I have been a boardroom consultant for leading Dutch companies on brand and identity issues. To assist my clients even better, I recently received an international coach training and now also have become available as a life- and business coach.
I was a columnist for the opinion page of the leading Dutch financial newspaper Het Financieele Dagblad for several years. In the spring of 2020, I started a research project on the amount of unpaid work around the world and the inequality it causes.
I lived with my family for a year in Argentina and in Mexico. About this last experience, I wrote the book: Sing, don't cry. A year in Mexico. I am currently working on a new book about places I have never visited.